Bramble
Cocker spaniel · 6 years · 13.2kg
Everyday Flea & Tick Spot-On
Due in 6dEvery 4 weeks
Routine Wormer Tablets
Due in 34dEvery 3 months
Daily Joint Support Chews
Due in 11dMonthly despatch
Repeat Care
Reminders, repeat baskets and continuity of care
Repeat Care is the operating layer: the treatment calendar for every animal in the home, prompts timed before a dose falls due, and a consolidated repeat basket. Bundled recurring commercial plans sit separately on Subscriptions.
Household dashboard · demonstration
The Whitaker household
3 pets · 8 active treatments · 2 due this week
Juno
Domestic short-hair · 11 years · 4.1kg
Everyday Flea & Tick Spot-On for Cats
Due in 2dEvery 4 weeks
Dental Care Gel
Due in 19dEvery 8 weeks
Prescription chronic medicine (illustrative)
Due in 9dSubject to valid prescription
Illustrative only - replenishment would depend on a valid prescription and veterinary review.
Pip
Netherland dwarf rabbit · 3 years · 1.4kg
Small Pet Gut Support
Due in 24dAs advised
Coat Condition Supplement
Due in 13dMonthly despatch
Repeat basket: next despatch would combine 4 items across 3 pets, illustratively £63.15.
Add another treatmentProgramme design
What the model would actually do
Each feature exists to remove a specific reason owners lapse.
Pet profiles
Species, age, weight band, lifestyle and sensitivities, so the right format and dose band is offered every time.
Treatment schedule
One shared calendar across the household, showing what is due, what has lapsed and what can be combined.
Smart reminders
Prompts timed to the treatment interval and delivery lead time, sent through the owner's preferred channel.
Repeat basket
Items consolidated into a single scheduled despatch, reducing packaging, postage and forgotten doses.
Multi-pet households
Household-level parasite planning, because treating one animal rarely resolves an infestation.
Pause, change, cancel
Self-service control at any point. Retention should come from usefulness, never from friction.
How this differs from Subscriptions
Continuity here, commercial plans there
The two are designed to work together rather than duplicate each other.
Repeat Care · this page
The mechanics
- Treatment calendar across the whole household
- Reminders timed to interval and delivery lead time
- Repeat basket consolidating due items into one despatch
- Continuity when a treatment lapses or a pet's needs change
- Pause, skip, change or cancel at any point
Subscriptions
The commercial plans
- Bundled recurring plans with defined inclusions
- Illustrative monthly concept pricing per plan
- Everyday essentials, dental, mobility, senior, multi-pet and more
- A configurable 'Build your pet plan' demonstration
- A proposed prescription repeat service, prescription-dependent
Investor callout
Recurring behaviour is the commercial engine
Preventative treatments, supplements and chronic medication generate naturally repeating demand. A programme model converts that into forecastable order flow, materially better retention, and compliant first-party data on species, age and household composition that improves every subsequent offer.
Convenience is the differentiator that owners actually pay for: they are not seeking a shopping experience, they are seeking not to think about it.
Where the value accrues
- Higher repeat rate and longer customer life
- Lower blended acquisition cost across a household
- Predictable demand supporting purchasing and stock planning
- Cross-sell into nutrition, wellness and services
- Data foundations for lifecycle marketing